The Story of Saisu
Introduction
It started with my son, and a love for space.
I was simply looking for a reward chart. One that could help us build better routines, encourage positive habits, and offer a bit of structure during our busy days. My son loves space, the stars, the planets, the idea of missions and discoveries. I figured it would be easy to find something that blended that interest with the accountability of a reward chart.
But what I found surprised me.
Every chart I came across was either overly clinical or visually underwhelming. Plain white grids with cartoon clip art, stars that felt cold and generic, or pastel-colored charts that looked like they belonged in a medical waiting room.
None of them felt like they could ignite imagination, let alone fit beautifully into our home. Most felt more like punishment trackers than celebration tools.
That’s when I realized:
We didn’t need another sticker chart.
We needed a journey.
Reimagining the Reward Chart
I didn’t set out to start a business. I set out to create something my child would love, something that would not just nudge him to complete a task, but inspire him to feel proud, seen, and excited along the way.
I wanted to design something that:
Looked beautiful enough to hang proudly in any room
Felt like an adventure, not a chore
Worked as a tool for connection, not just behavior tracking
Could grow with families over time, adapting to different goals, routines, and stages
That idea became Saisu, a warm, story-rich brand built to bring reward charts to life in a whole new way.
More Than a Chart. A Milestone Tool.
Saisu charts are designed with intentionality and imagination. Every element, from the illustrations to the materials to the layout, is created to support emotional engagement, routine building, and positive reinforcement in a way that feels soft, joyful, and lasting.
Each chart represents a journey, a week-long mission filled with color, character, and meaningful moments. We have documented the entire creative process, and here is how we made each Saisu chart feel like a true adventure.
Instead of clinical grids or one-size-fits-all designs, Saisu charts are crafted to feel immersive and celebratory, like a picture book come to life.
We believe that charts should be:
Beautiful enough to keep up year-round
Versatile enough for chores, routines, or personal goals
Grounded enough in behavioral science to actually work
Soft enough to preserve the connection between parent and child
Built by a Family. For Families.
At its core, Saisu is a family-rooted brand. It was born from a real need, one that many parents share:
The desire to guide your child in the right direction without sacrificing joy, trust, or emotional closeness.
We have heard from so many other parents since starting this journey, those who also struggled to find charts that felt both functional and beautiful. We have worked closely with illustrators, printers, educators, and families to make sure what we create is not just good on paper, it is good in practice too.
The Name “Saisu”
In my culture, Saisu means “goodnight.”
It is a simple word, but one that holds deep meaning in our family. Saying Saisu at the end of each day has always felt like more than a routine, it is a moment of connection, calm, and care. When we began dreaming up this brand, it was my wife who said, “Call it Saisu.” And it felt instantly right.
Because that is what we hope this product brings to other families, a sense of rhythm, warmth, and togetherness at the end of a long day.
Saisu is more than a chart. It is a reflection of how the smallest moments, a sticker placed, a goal reached, a gentle goodnight, can help shape lifelong memories.
If you have ever wished for a reward chart that felt like more, more thoughtful, more beautiful, more you, then Saisu was made with your family in mind.
Explore our full collection of reward charts and join us in turning everyday moments into something worth celebrating.